With a burgeoning market for bicycles made for practical urban commuting, a new company based in San Francisco has a vision for bridging the divide between the cruiser market and high-end racing models and possibly change the perspective about the role bicycles can play in American cities. Public Bikes, founded by designer Rob Forbes, has positioned itself as a manufacturer of bicycles that are more practical and durable than the carbon-fiber rockets used solely for recreational riding and more stylish and functional than beach cruisers. The target rider, according to the company, is the everyday urbanite who might be inspired to ride a bicycle for most trips if it met their city mobility needs and had a stylish flair.
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April 28, 2010
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