Being that the idea for Clif Bar began on a bike, it seems only fitting that I would meet up with the current president of the company, Kevin Cleary, on the last leg of a bike commute to the office. Legend has it that the lack of a palatable energy bar during an endurance bike ride back in the early '90s inspired the company's founder, a baker by trade, to tinker in the kitchen to create the Clif Bar. Looks like his experiments paid off, no?
About The Author
May 12, 2010
May 7, 2010
April 9, 2010
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