Being that the idea for Clif Bar began on a bike, it seems only fitting that I would meet up with the current president of the company, Kevin Cleary, on the last leg of a bike commute to the office. Legend has it that the lack of a palatable energy bar during an endurance bike ride back in the early '90s inspired the company's founder, a baker by trade, to tinker in the kitchen to create the Clif Bar. Looks like his experiments paid off, no?
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May 7, 2010